Social Gaming

Social gaming platforms allow users to see what their friends are playing, invite them to play together or to become opponents in a shared game. Support of social gaming platforms increases the visibility of a certain game, which in turn generates higher sales. Allowing players to share information about a game among friends creates the possibility of the viral spread of information among a community of gamers.

Game Center and OpenFeint are the most popular social gaming platforms, and both allow users to create online aliases used for authentification, post scores on leaderboards, measure skills by accomplishing specific goals called «achievements», participate in challenges, discover friends to play multiplayer games with, chat and make voice conversations.