Ad networks provide developers with the possibility of generating income by adding a banner or other form of advertisement to the UI of an application. Ad networks sell this advertising space and provide a mechanism for ad delivery to the application. When a user interacts with these ads, developers earn revenue paid by ad networks.
While some mobile ad networks are platform specific (e.g., iAd), others can be implemented across different platforms and devices (e.g., AdMob).
Ad networks provide developers with real-time reports, which help to measure performance of ads across different platforms, placements and locations.
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